araria.v
(AH-RAY-YUH)
Hey, I’m Araria, like “A Ray Of Sunshine.” I am a native New Yorker, which means I came out of the womb with opinions, style, and a story to tell. I’ve always had an eye for not only connecting with people but also how people connect in society. This curiosity led me to receive my Bachelors in Communication and Public Relations Studies from Baldwin Wallace University. However, I also had an interest in what story each individual had to tell, not through written essays or TikTok storytimes but with their clothing, not just what they wear, but why they wear it. What about this item spoke to you, or more so, how did the brand speak to you? Thinking about this led to my own investigation, and I received my Masters in Professional Studies from LIM College, where I studied Fashion Marketing, with a specialization in Digital Marketing.
I’ve worked across events, marketing, experiential campaigns, and client relations, building skills in content creation and trend research. I want to continue to create behind-the-scenes magic that turns ideas into memorable moments. I’ve left New York a few times chasing opportunity, but somehow the city always calls me back. It’s almost like it’s in my DNA or something. It all keeps me inspired (and humble, because let’s be real, the MTA doesn’t care about your moodboard).
These days, I’m focused on creating meaningful campaigns and content that blend storytelling, culture, and community, proving that marketing can be both beautiful and authentic.
